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2008•Journal of Tourism College of ZhejiangRequires access

Tourism Developing Strategies and SWOT Analysis of E-Bian Autonomous County for Yi People

Wang Fei

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Abstract

E-Bian County possesses abundant Human tourism resources and unique natural landscapes, but the development pace of tourism industry is still relatively slow. When compared with other surrounding areas, its developing pace is relatively backward. Tourism industries, as a third of the industry, did not play a good leading role in this county. Using SWOT method, this paper analyzed tourism developing strengths and weaknesses, opportunities and threats and proposed corresponding strategies to speeding up the development of tourism of E-Bian County.

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E-Bian County possesses abundant Human tourism resources and unique natural landscapes, but the development pace of tourism industry is still relatively slow. When compared with other surrounding areas, its developing pace is relatively backward. Tourism industries, as a third of the industry, did not play a good leading role in this county. Using SWOT method, this paper analyzed tourism developing strengths and weaknesses, opportunities and threats and proposed corresponding strategies to speeding up the development of tourism of E-Bian County.

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Available abstract

E-Bian County possesses abundant Human tourism resources and unique natural landscapes, but the development pace of tourism industry is still relatively slow. When compared with other surrounding areas, its developing pace is relatively backward. Tourism industries, as a third of the industry, did not play a good leading role in this county. Using SWOT method, this paper analyzed tourism developing strengths and weaknesses, opportunities and threats and proposed corresponding strategies to speeding up the development of tourism of E-Bian County.

Key concepts: SWOT analysis, Pace, Tourism, Business, Marketing, Strengths and weaknesses, Environmental planning, Geography

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