On the Rush of Developing Tourism in Ethnic Cultural Villages:Threat and Preservation

The rush of developing tourism in ethnic cultural villages plays a very important role in handing down and prospering traditional culture.However,its persistent development is threatened by recent dramatic cultural shrikage,resulting from profit standard,management deficiency,commercialized distortion,and ecosystem damage as well as severe assimilation.It is critical to take long views,transform exploration standard and preserve folk cultural heritage so as to realize a sustainable development.