The Significance of Promoting China's Cultural Soft Power and Relevant Strategies

The cultural soft power is an important part of the comprehensive national strength and the international competitiveness.To win the initiative in the fierce international competitions,China should promote its cultural soft power.For this reason,measures should be taken to construct the core values,to promote the national qualities,to enhance the cultural communication,to try to produce innovations in cultural system,to build cultural bases in both urban and rural communities,and to establish preferable environment for the spreading of the Chinese culture.In this way the soft power can be well improved.