2006•Sports Sciences ResearchesRequires access

Investigation and Study of Sports Consumption Content, Motive and Level of University Students in Henan Province

Longjiang Li

Abstract

By adopting such methods as questionnaires, documents and materials, interviews, and mathematical statistics, an investigation was conducted on the current situation of sports consumption of university students in Henan Province. An analysis was made of students' sports consumption content, motive and level, attempting to offer valuable reference for promoting the sound development of sports consumption of university students in Henan Province.

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Available abstract

Key concepts: Consumption (sociology), Content analysis, Psychology, Mathematical statistics, Advertising, Sociology, Business, Mathematics