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2008•Journal of Hefei UniversityRequires access

On Marketing Patterns in New Economic Situation

Junping Yang

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Abstract

In the new economic situation,corporate marketing environment has undergone tremendous changes.The article analyzes the shortcomings of traditional marketing model and the reasons of development,and discusses the importance of marketing strategies and innovative characteristics,from marketing information and knowledge management systems,relationship marketing,cultural marketing and full service marketing,in order to reveal the inexorable trend of marketing development.

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What this paper is about

In the new economic situation,corporate marketing environment has undergone tremendous changes.The article analyzes the shortcomings of traditional marketing model and the reasons of development,and discusses the importance of marketing strategies and innovative characteristics,from marketing information and knowledge management systems,relationship marketing,cultural marketing and full service marketing,in order to reveal the inexorable trend of marketing development.

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Available abstract

In the new economic situation,corporate marketing environment has undergone tremendous changes.The article analyzes the shortcomings of traditional marketing model and the reasons of development,and discusses the importance of marketing strategies and innovative characteristics,from marketing information and knowledge management systems,relationship marketing,cultural marketing and full service marketing,in order to reveal the inexorable trend of marketing development.

Key concepts: Marketing, Marketing management, Business, Marketing research, Marketing strategy, Digital marketing, Return on marketing investment, Marketing mix

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