Research on the Farming-Retailer Supply Chain Coordination Based on Game Theory and Revenue Sharing Contract

The paper establishes a supply chain model with a single agricultural cooperative and two retailers,gives each member's profit and the whole supply chain profit under the cases of the cooperative game and non-cooperative game,and compares the profit.In order to improve the cooperative initiative of supply chain members,it reasonably allocates the cooperative profit with revenue sharing contract,finally,this model was proven to be effective by empirical study.