Yong Li
Abstract
Based on the distribution of customer value theory,the method of value segmentation of customer was developed.And the problems that to make sure the standard of the value segmentation and to response the enterprise's predilection for customer value were discussed in this paper
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Based on the distribution of customer value theory,the method of value segmentation of customer was developed.And the problems that to make sure the standard of the value segmentation and to response the enterprise's predilection for customer value were discussed in this paper
Key concepts: Customer value, Value (mathematics), Customer lifetime value, Customer equity, Distribution (mathematics), Market segmentation, Customer retention, Segmentation