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2007•Journal of Qingdao Technical CollegeRequires access

The SWOT Analysis of Developing Marine Leisure Industry in Qingdao

Luan Sun

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Abstract

This thesis analyses the strength,weakness,opportunity and threat faced by developing marine leisure industry by using the SWOT analytic method.In order to promote the development of marine leisure industry,we need to improve the talents qualities.We should design more marine leisure projects of unique styles and implement the brandized operations.We should also strengthen the cooperations between cities.Thus,the qualities of the marine leisure industry and leisure consuming industry can be improved gradually.

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What this paper is about

This thesis analyses the strength,weakness,opportunity and threat faced by developing marine leisure industry by using the SWOT analytic method.In order to promote the development of marine leisure industry,we need to improve the talents qualities.We should design more marine leisure projects of unique styles and implement the brandized operations.We should also strengthen the cooperations between cities.Thus,the qualities of the marine leisure industry and leisure consuming industry can be improved gradually.

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Available abstract

This thesis analyses the strength,weakness,opportunity and threat faced by developing marine leisure industry by using the SWOT analytic method.In order to promote the development of marine leisure industry,we need to improve the talents qualities.We should design more marine leisure projects of unique styles and implement the brandized operations.We should also strengthen the cooperations between cities.Thus,the qualities of the marine leisure industry and leisure consuming industry can be improved gradually.

Key concepts: SWOT analysis, Marine industry, Leisure industry, Order (exchange), Business, Marketing, Engineering, Environmental resource management

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