Environment and prospects of the development of private sports supplies manufacturing enterprises in China

The author analyzed the current conditions(enterprise’s economic constituents,asset size,technical characteristics,capital sources,etc.) of the development of private sports supplies manufacturing enterprises in China,evaluated enterprise development environments such as social cultural environment,legal environment,policy environment and industrial environment,and considered that the lack of technology,capital and human resources,low level management,unclear property rights,and insufficient protection of intellectual property,are enterprise development affecting factors,and that the government needs to establish relevant policies in terms of technical support,capital support,talent introduction and development environment improvement,so as to boost the development of private sports supplies manufacturing enterprises in China.