The Value Orientation in Agricultural Product Logistics and the Cold Chain Logistics

As the third biggest economy in the world,China is not only a big industrial country,but also a big agricultural country.So,the development of China's modern logistics industry needs the support from logistics of manufacture and commerce,and the support from logistics of industry and agriculture.Without modernization in logistics of agriculture,there will not be modernization in logistics industry.The lagged behind logistics of agriculture not only will have effect on the speed of logistics industry development,but also will hinder the improvement of modern agricultural industry and the level of standard of living for the farmers.Among these,we must pay more attention to the cold chain logistics of agricultural product which is one of the most important components of agricultural logistics.In recent years,we have made great achievement in the development of cold chain logistics of agricultural product.But there are still some problems.To solve these problems,we should adopt the following countermeasures.First,we will promote the development of that with the help of balanced planning.Second,combine the up and down stream of the cold chain industry together to be an integrated system.Third,strengthen the promotion of fruit in cold chain logistic technological research and the new technologies.Fourth,accelerate the development of 3PL and the construction of processing and distribution center for freezing product and promote the integrated distribution.Fifth,further stimulate opening up,introduce the advanced cold chain logistic technology and equipment,the mode of operation and the experience of management,and adhere to the principle of bringing in and going global.Sixth,cultivate more talented professionals for this industry.