The Influence Factors to the College Students Participating in Leisure Sport: A Case from the College Students of Guangzhou University City

The sports leisure is the collection of sports and leisure in one of the global popular Leisure Sports,with multiple effects of fitness,entertainment,culture etc. College students with the strong development potential,are the best candidates for Cultural heritage and the development of the Sports Leisure. Focusing on research of the related factors college students participating in Sports Leisure is to be imperative. Based on the qualitative research with university students in Guangzhou as an example,we gradually get its related factors from studying his life background to analyses his behavior,ect. And we finally find out four new factors that effect on contemporary university students participation in sports and leisure: First,the celebrity fame and tide effect; Second,large events,television and movie effect; Third,popularity effect; Fourth,influence of education; In a word,we do hope to make a contribution to our sports leisure business.