A STUDY ON THE CONNOTATION OF CREATIVE TOURISM IN OVERSEAS

Creative Tourism(CT) has been existed since the beginning of tourism,but Greg Richards and Crispin Raymond firstly presented it in recent years,mainly from the emerging creative turn in Western society gradually spreading to all aspects of society.The shift from tangible to intangible resources places pressure on destinations to become even more creative in their development strategies.As Richards and Raymond(2000) argue,creative tourism is a further development of towards more experiential forms of consumption,which emphasize personal development.Many foreign scholars have noted this trend in the development of creative tourism,but paid less attention to the basic research of creative tourism.Creative Tourism was formally presented because of the trend of creative,so that had a unique meaning.Although the academic content is not exactly the same understanding of the formation of the implications and elements of creative nowadays,highly activities participation has become primary features of creative tourism.Creative Tourism is different from the traditional forms of tourism,most of the distinction performs as differences of nature rather than the order of time or the change of form,especially performs as the different and connection between this feature and adventure travel. Furthermore,the development of creative presents new challenges for both the tourist and the destination.It is not just a question of the tourists themselves engaging in creative activities,but it should be a system of co-production between the tourist and the producers in the destination.Finally,what we can conclude is that active participation is the absolutely main characteristics of creative tourism.Creative does not depend on where you go,what kind of career you have,how creative when you design your trip and post photos on the website,but whether you actively participate in the affairs the have.