Strategic Research on Promoting the Competitiveness of Tourism in Hebei Province

Hebei Province is a big tourism province,which has a lot of advantages to develop tourism.But there still exist many problems and a certain gap distance to a strong province in tourism.In the Capital economic circle of 6provinces and 2municipalities directly under the central government,Hebei ranks relatively backward.Through a questionnaire survey on the Hebei domestic tourists,the study finds that the majority of tourists' overall impression on tourist spots is poor.Therefore,efforts should be made,through further development of tourism resources,to increase its publicity,implement multi-faceted investment and financing policies,optimize the environment,restructure asset,implement talent development strategy and strengthen regional cooperation,improve the competitiveness of the tourism industry,thereby promoting the rapid and healthy development of the tourism industry in Hebei.