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2011•Journal of Xinyu UniversityRequires access

The SWOT Model Applied in the Analysis of the Urban Marketing Environment of Xinyu City

Liu Bi-qing

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Abstract

The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy.

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What this paper is about

The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy.

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Available abstract

The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy.

Key concepts: SWOT analysis, Business, City marketing, Marketing, Marketing strategy, Geography, Archaeology, Tourism

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