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Discussing on Molds the Audit Brand Strategy

Jin Hui-xin

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Abstract

Along with WTO affiliation and the development of the market-directed economies,the accounting firm of CPA and accountant are facing great challenge.How to mold the audit brand and then become the urgent matter of the moment.This article expatiated the influential factors of the audit brand,molding the audit brand strategy,putting forward the accounting firm of CPA and account to should mold the audit brand,to strengthen the core competencies, and increase the trustworthiness image of the accounting firm of CPA and accountant.

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What this paper is about

Along with WTO affiliation and the development of the market-directed economies,the accounting firm of CPA and accountant are facing great challenge.How to mold the audit brand and then become the urgent matter of the moment.This article expatiated the influential factors of the audit brand,molding the audit brand strategy,putting forward the accounting firm of CPA and account to should mold the audit brand,to strengthen the core competencies, and increase the trustworthiness image of the accounting firm of CPA and accountant.

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Available abstract

Along with WTO affiliation and the development of the market-directed economies,the accounting firm of CPA and accountant are facing great challenge.How to mold the audit brand and then become the urgent matter of the moment.This article expatiated the influential factors of the audit brand,molding the audit brand strategy,putting forward the accounting firm of CPA and account to should mold the audit brand,to strengthen the core competencies, and increase the trustworthiness image of the accounting firm of CPA and accountant.

Key concepts: Audit, Business, Accounting, Brand management, Marketing

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