On Healthy Development of Physical, Culture and Art Festival in Hebei Province against the Background of Harmonious Society

Analysis of the present situation of sports, culture and art festival in Hebei province has found that there remain some problems, such as lacking in brands, inadequacy of scale and influence, etc. It is necessary to change ideas, make full use of regional advantages, and create national sports brands in order to foreground the social value, healthy value, economic value and inheritance value.