2011•Journal of International CommunicationRequires access
The Features of Market Structure of Periodical Industry in China
Tao Xi-hong
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Abstract
The author suggests China's periodical market is of competitive market structure,where homogeneous competition is obvious.The barrier to entry periodical market is high while the market is lack of exit mechanism.In order to optimize the market competition mechanism,we should employ a variety of ways to construct effective competition market structure.