Jian Liu
Abstract
The development of retailers’ private brand is one of the efficient ways they become dominent in market and meet consumers’ various needs.It is also an important method retailers carry out their brand strategy.The writer analyzes retailers’ advantages and disadvantages in developing their own brand.
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The development of retailers’ private brand is one of the efficient ways they become dominent in market and meet consumers’ various needs.It is also an important method retailers carry out their brand strategy.The writer analyzes retailers’ advantages and disadvantages in developing their own brand.
Key concepts: Business, Carry (investment), Marketing, Brand management, Advertising, Brand equity, Private label, Brand awareness