2012•Journal of Changchun UniversityRequires access

Research on the Development of Tourist Commodities in Jilin Province

Zhao Wang

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Abstract

In recent years,with the rapid development of tourism in Jilin Province,the role of tourist commodities becomes more and more important.At present,there are some problems existing in development of tourism commodities in such aspects as commodity series construction,commodity design,marketing,as well as supervision and management.In view of these problems,this paper gives some measures to develop products with local features,establish and perfect honesty guarantee system and improve investigation and publicity and promotion.

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What this paper is about

In recent years,with the rapid development of tourism in Jilin Province,the role of tourist commodities becomes more and more important.At present,there are some problems existing in development of tourism commodities in such aspects as commodity series construction,commodity design,marketing,as well as supervision and management.In view of these problems,this paper gives some measures to develop products with local features,establish and perfect honesty guarantee system and improve investigation and publicity and promotion.

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Available abstract

In recent years,with the rapid development of tourism in Jilin Province,the role of tourist commodities becomes more and more important.At present,there are some problems existing in development of tourism commodities in such aspects as commodity series construction,commodity design,marketing,as well as supervision and management.In view of these problems,this paper gives some measures to develop products with local features,establish and perfect honesty guarantee system and improve investigation and publicity and promotion.

Key concepts: Publicity, Tourism, Commodity, Promotion (chess), Honesty, Business, Marketing, Geography

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