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2009•Journal of Hunan Financial and Economic CollegeRequires access

The Analysis and Strategy of Swot on Eco-tourism Development of Zhangjiajie

Tan Wei-ming

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Abstract

As a new form of tourism,eco-tourism has attracted extensive attention in the tourism sector,and it will certainly become the dominant tourism form of 21st century at home and abroad.Zhang Jiajie National Forest Park provides good ecological conditions for eco-tourism so that eco-tourism should be positively developed.Therefore,this paper uses SWOT method to analyze the strengths,weaknesses,opportunities and threats of developing eco-tourism in Zhangjiajie,and advances some strategic concepts of developing its eco-tourism.

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What this paper is about

As a new form of tourism,eco-tourism has attracted extensive attention in the tourism sector,and it will certainly become the dominant tourism form of 21st century at home and abroad.Zhang Jiajie National Forest Park provides good ecological conditions for eco-tourism so that eco-tourism should be positively developed.Therefore,this paper uses SWOT method to analyze the strengths,weaknesses,opportunities and threats of developing eco-tourism in Zhangjiajie,and advances some strategic concepts of developing its eco-tourism.

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Available abstract

As a new form of tourism,eco-tourism has attracted extensive attention in the tourism sector,and it will certainly become the dominant tourism form of 21st century at home and abroad.Zhang Jiajie National Forest Park provides good ecological conditions for eco-tourism so that eco-tourism should be positively developed.Therefore,this paper uses SWOT method to analyze the strengths,weaknesses,opportunities and threats of developing eco-tourism in Zhangjiajie,and advances some strategic concepts of developing its eco-tourism.

Key concepts: SWOT analysis, Tourism, Business, Ecotourism, Environmental planning, Strengths and weaknesses, Marketing, Geography

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