Analysis of Brand Construction about Industry Cluster of Turpan Tourism

Tourism industry is a group of related,highly complementary industry posed by industry group,covering the first,second and tertiary industries in many industries.It is precisely because tourism industry itself has the characteristics of industrial clusters,and between the various sectors within the industry specialization and collaboration,tourism industry more easily formation of industrial clusters compare to other industries.It mainly included attract layer of the tourism resources in industry,elements of the supply layer of the tourism elements of industry and auxiliary supply layer of the tourism-related industries.The competitive advantage of the tourism industry cluster is reflected in the following aspects: Cost advantages of the enterprises in the cluster,innovative advantage,attractive advantages of industrial capital and marketing advantage.This article analyzed the brand construction about industry cluster of Turpan tourism based on the investigations of resource conditions,infrastructure and space cluster degrees.The proposal of efficient management about brand construction about industry cluster of tourism in the concern area was put forward by the author.