JU Chuan-xiang
Abstract
Base on the studies of the data mining technology,this technology was applied it to avoid customer churning in telecommunication.The PHS's history data were used to establish some customer churning models.After evaluating these customer churning models,the best one was determined.
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Base on the studies of the data mining technology,this technology was applied it to avoid customer churning in telecommunication.The PHS's history data were used to establish some customer churning models.After evaluating these customer churning models,the best one was determined.
Key concepts: Churning, Customer base, Telecommunications, Computer science, Data mining, Engineering, Business, Marketing