Jiangang Du
Abstract
In recent years there have been more researches on the impact of conformity on consumer psychology and behavior.The paper reviews these relevant researches and points out the significance of relating such research to marking practice.
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In recent years there have been more researches on the impact of conformity on consumer psychology and behavior.The paper reviews these relevant researches and points out the significance of relating such research to marking practice.
Key concepts: Conformity, Marketing, Consumer behaviour, Psychology, Management science, Social psychology, Business, Economics