2008Xi'an Tiyu Xueyuan xuebaoRequires access

Economic Analysis of China′s Football Professional

Wang Chao-jun

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Abstract

Football was the first to be on the way of professionalizing and marketing in China.But there have been great frustrations during the process of the reform.The actuality now is not so optimistic.In the professionalized football market,all of the main entities such as football clubs,football association,investors,football players,and football fans have their functions respectively and also certain relationships with each other.This essay analyzed these issues from the angle of economics and summarized the proposal for further development of the football professionalizing.

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Football was the first to be on the way of professionalizing and marketing in China.But there have been great frustrations during the process of the reform.The actuality now is not so optimistic.In the professionalized football market,all of the main entities such as football clubs,football association,investors,football players,and football fans have their functions respectively and also certain relationships with each other.This essay analyzed these issues from the angle of economics and summarized the proposal for further development of the football professionalizing.

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Available abstract

Football was the first to be on the way of professionalizing and marketing in China.But there have been great frustrations during the process of the reform.The actuality now is not so optimistic.In the professionalized football market,all of the main entities such as football clubs,football association,investors,football players,and football fans have their functions respectively and also certain relationships with each other.This essay analyzed these issues from the angle of economics and summarized the proposal for further development of the football professionalizing.

Key concepts: Football, China, Political science, Public relations, Advertising, Sociology, Business, Law

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