Yin Yang
Abstract
Effective destination marketing is the key to enhance destinations' competitiveness with the increasingly competitive destination marketing worldwide. The paper defines destination concept and explores into the basis and strategies in destination marketing.
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Effective destination marketing is the key to enhance destinations' competitiveness with the increasingly competitive destination marketing worldwide. The paper defines destination concept and explores into the basis and strategies in destination marketing.
Key concepts: Business, Destinations, Marketing, Destination marketing, Competition (biology), Marketing management, Marketing strategy, Key (lock)