Simultaneous Extension of Cultural Generality and Individuality in Globaliza tion

The relation between cultural generality and individuality is an essential issue in globalization. Cultural generality comes from the intercommunity of the factors which can decide and influence their form and development while cultural individuality comes from the otherness of those same factors. Globalization is not inclined toward cultural generality or individuality, but is the simultaneous extension of both cultural generality and individuality, which enables the world to communicate expediently and makes it rich and colorful. It’s very important for us to understand the two inclinations of culture and master the methodology in our practice in globalization.