The enlightening guidance of marketing mix strategy for the graduates' employment in 21st century

As the core section of the marketing theory, marketing mix strategy plays an important role in directing enterprises marketing practice. Its ideas have a similar significance if used for reference in solving the increasingly severe graduates employment. Based on the fundamental principles of marketing mix strategy and from the respective angles of product strategy, price strategy, place strategy and promotion strategy, this paper first illuminates the significant enlightening guidance of marketing mix strategy for the graduates employment in 21st century; then emphasizes that the true significance of the enlightening guidance lies in the superiority from their mix.