2007•Unpublished venueRequires access

Professional Quality Requirements and Training Methods for Automobile Marketing Personnel

Li Gan

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Abstract

With the rising of buyer market on automobile, the competition has spread in service field. Accordingly, the new requirements have been put forward for automobile marketing personnel. Higher vocational education has to adapt the change, establish a new talent mode in automobile marketing and cultivate excellent graduates of this major.

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What this paper is about

With the rising of buyer market on automobile, the competition has spread in service field. Accordingly, the new requirements have been put forward for automobile marketing personnel. Higher vocational education has to adapt the change, establish a new talent mode in automobile marketing and cultivate excellent graduates of this major.

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Available abstract

With the rising of buyer market on automobile, the competition has spread in service field. Accordingly, the new requirements have been put forward for automobile marketing personnel. Higher vocational education has to adapt the change, establish a new talent mode in automobile marketing and cultivate excellent graduates of this major.

Key concepts: Vocational education, Marketing, Competition (biology), Quality (philosophy), Business, Service (business), Training (meteorology), Mode (computer interface)

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