Carrying out the “three represent's”,exploring new waysfor the development of the Chinese sport culture

The Chinese sport culture has been changing and developing. Therefore,ways of developing the sport culture with the Chinese characteristics should be explored and carried out. Moreover,the guiding ideology of the “three represents” should be followed in order to provide valuable experiences for the development of the sport culture,which should satisfy the ever increasing material and spiritual needs of the people. As informational culture of the sports scientific and technological industry,sport culture should face to the Olympic Games,promote and serve for the world sport culture by applying the advanced Chinese sport culture.