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Unique angle in advertisement research--Review on "TV Signs·Advertisement Theory" and "Advertisement China"

Zhao Bao-an

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Abstract

TV Signs Theory and Advertisement China--two worth-reading books about advertisement research--are reviewed in detail in this article. The two books are highly valued in this article.

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What this paper is about

TV Signs Theory and Advertisement China--two worth-reading books about advertisement research--are reviewed in detail in this article. The two books are highly valued in this article.

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Available abstract

TV Signs Theory and Advertisement China--two worth-reading books about advertisement research--are reviewed in detail in this article. The two books are highly valued in this article.

Key concepts: Advertising, China, Business, Geography, Archaeology

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Unique angle in advertisement research--Review on "TV Signs·Advertisement Theory" and "Advertisement China" — Research Paper | ScholarLens