Marketing Strategy for Technology-based Companies under Restructuring

Marketing strategy is a management process whereby a company identify,analyze and selection marketing opportunities to achieve its mission and goals and a series of marketing activities aimed at maintaining sustainable competitive advantage.For technology-based companies under restructuring with technological advantage and research resource advantage but lacking in experience in management and marketing,it is essential to construct marketing strategies in line with the features of high-tech products and market competition climate.They should follow a market-oriented marketing outlook,make use of various marketing strategies,and formulate marketing mix strategies by identifying target customers,market segments and product positioning according to their market advantages at different phases of technology adoption life cycle.