The Research of the Impact from Virtual Brand Community to Network Marketing Word-of-mouth

With the development of network technology,consumers' life entertainment and shopping mode has developed great changes.Many buying behaviors have transformed from physical stores to online shopping.The article is based on the concept and characteristics of virtual brand community,analyze the marketing model of Internet word-of-mouth,then concludes that community is an important platform for networking word-of-mouth marketing.Based on such a platform,not only for members of the community can share buying experience and purchasing information,but also for the merchant can collect market information at low cost.Then it can makes businesses and consumers achieve a win-win situation.