2006•Journal of Shenyang Jianzhu UniversityRequires access

On the normalization and development of the real estate brokerage in China

Zhang Ge

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Abstract

This article analyzes the problems of real estate brokerage in China at present.The measures of normalizing and developing the real estate brokerage in China are: perfecting the regulations of the real estate brokerage;setting up the perfective qualification management system of the real estate brokerage organization;strengthening the scale operation of the real estate brokerage;implementing the brand strategy of the real estate brokerage;setting up the unified computer management platform,realizing the information sharing;setting up China's broker association,strengthening the independent management of the real estate brokerage.

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What this paper is about

This article analyzes the problems of real estate brokerage in China at present.The measures of normalizing and developing the real estate brokerage in China are: perfecting the regulations of the real estate brokerage;setting up the perfective qualification management system of the real estate brokerage organization;strengthening the scale operation of the real estate brokerage;implementing the brand strategy of the real estate brokerage;setting up the unified computer management platform,realizing the information sharing;setting up China's broker association,strengthening the independent management of the real estate brokerage.

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Available abstract

This article analyzes the problems of real estate brokerage in China at present.The measures of normalizing and developing the real estate brokerage in China are: perfecting the regulations of the real estate brokerage;setting up the perfective qualification management system of the real estate brokerage organization;strengthening the scale operation of the real estate brokerage;implementing the brand strategy of the real estate brokerage;setting up the unified computer management platform,realizing the information sharing;setting up China's broker association,strengthening the independent management of the real estate brokerage.

Key concepts: Real estate, China, Business, Real estate development, Property management, Real estate investment trust, Corporate Real Estate, Finance

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