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2005•Journal of Aba Teachers CollegeRequires access

A Further Cognition of Tourist Product

LI Hui-yun

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Abstract

Tourist product is a basic concept of tourism as a subject. However, the academia hasn't reached a unanimous opinion on tourist product. Correspondingly, fuzzy understanding engenders negative impact on the development of tourist industry and the operation of corporations. Through the application of new theories in subjects like service management and service marketing, this paper probes into tourist product and puts forward brand-new understanding of tourist product.

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What this paper is about

Tourist product is a basic concept of tourism as a subject. However, the academia hasn't reached a unanimous opinion on tourist product. Correspondingly, fuzzy understanding engenders negative impact on the development of tourist industry and the operation of corporations. Through the application of new theories in subjects like service management and service marketing, this paper probes into tourist product and puts forward brand-new understanding of tourist product.

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Available abstract

Tourist product is a basic concept of tourism as a subject. However, the academia hasn't reached a unanimous opinion on tourist product. Correspondingly, fuzzy understanding engenders negative impact on the development of tourist industry and the operation of corporations. Through the application of new theories in subjects like service management and service marketing, this paper probes into tourist product and puts forward brand-new understanding of tourist product.

Key concepts: Tourism, Product (mathematics), Business, Service (business), Marketing, New product development, Subject (documents), Advertising

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