2012•Wuhan Ti-Yuan xuebaoRequires access

Sociological Perspective of Sports Commodity Consumption Symbolization

Liu Hewang

Abstract

This paper expatiates on symbolization of sports commodity consumption,advertisement expression,for mation of consumer behavior and symbolized advertisement expression of sports commodity.It further analyzes sym bolic identification,media controlled consumption consciousness,sports commodity consumption and adolescent sports commodity consumption alienation brought by sports commodity symbolized consumption from the sociologi cal perspective.The society is responsible for guidance on adolescents' healthy consumption without pre-mature con sumption and excessive consumption.

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Key concepts: Consumption (sociology), Commodity, Perspective (graphical), Alienation, Advertising, Consciousness, Identification (biology), Expression (computer science)