Operation Strategy of Sports Academic Journals in the Information Age——based on the empirical analysis of CNKI database

In the context of great change in terms of the operation environment of academic journals,the paper,based on the inclusion of sports biomechanics and sports biochemistry—two natural science disciplines in sports during the years of 2004-201—by CNKI in the scientific literature data,depends on the method of case studies to explore the operation methods and mechanisms of sports academic journals in the information age and suggests the strategies of digitalizing and networking the operation by utilizing the various functions of CNKI database so as to understand the situation of the discipline,optimize the editing system and improve the academic influence of the journals,etc.