Multi-attribute Reverse Auction Optimal Strategies Based on Increasing Marginal Cost

Today more and more enterprises procured the goods and services based on reverse auction mechanisms.But the traditional price-based single attribute reverse auction mechanisms had not satisfied the increasingly sophisticated procurement requirements. In view of this situation,we studied the reverse multi-attribute English auction mechanisms in procurement environment. First,this paper proposed reverse multi-attribute auction model and optimal bidding strategies based on increasing marginal cost,and then we further studied the bidders' optimal bidding strategies and the auctioneer's optimal scoring function in reverse multi-attribute English auction mechanisms based on multi-attribute utility theory(MAUT). Finally,we studies the influence of the auctioneer optimal scoring rules under various factors and marginal costs based on marginal cost increasing multi-attribute auction model.