On the Development of Festival Tourism Resources of Yunnan Nationalities

Yunnan Province is rich in ethnic festivals.In the late 1980s,its festival tourism resources with the Water-Sprinkling Festival as the representative ushered in the development of Yunnan tourism.Since then, the festival tourism resources of Yunnan nationalities have been developed.Its further and sustainable development relies on a good understanding of the traits and types of different festivals,a good marketing orientation,the protection of the original,a step-by-step and scientific development and good cooperation with the related industries.