Tourism service perception and evaluation of domestic tourists to archaic capital——Taking Xi'an for example

This research take Xi'an as an example to do an investigation into the tourism market.The domestic tourists' perception and evaluation of Xi'an' s tourism service was quantitatively analyzed by applying the single element model of tourism service perception and evaluation.The advantage and disadvantage of Xi'an' s tourism service was pointed out.By contrastively analyzing the perception and evaluation of different colonies the central problem in tourism service of Xi'an was revealed.Finally,idiographic measures to improve the quality of tourism service was put forward.It has a reference meaning to the research of the quality of archaic capital's tourism service.