Analysis of Influential Factors on Choosing Contract Form by Farmer Households in Agricultural Product Marketing Cooperation——Based on the Positive Analysis of 486 Farmer Households of Jiangxi Province

On the basis of the survey data to 486 farmer households of Jiangxi Province,the paper analyzes the influential factors on choosing contract form by farmer households in agricultural product marketing cooperation. The study shows that it is influenced by many factors such as family pattern of farmer households,attitude of the head of households towards risk,education of the head of households,centralized extent of agriculture production,investment for special facilities,scale of production,development extent of market,price fluctuation of agricultural products,sale difficulty,distance to market,support of the government and types of agricultural products,and so on. Based on the above,the paper puts forward relevant suggestions.