Gong Shao-wei
Abstract
French sociologist Jean Baudrillard's theory of reveals the transition of consumer society from the objects of to the symbolic consumption and the guiding role of symbol and to consumers.But in the progress of consumption,the most part of consumers can't understand the symbol rationally.In fact,so-called individualized has been assimilated.
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French sociologist Jean Baudrillard's theory of reveals the transition of consumer society from the objects of to the symbolic consumption and the guiding role of symbol and to consumers.But in the progress of consumption,the most part of consumers can't understand the symbol rationally.In fact,so-called individualized has been assimilated.
Key concepts: Symbol (formal), Consumption (sociology), Convergence (economics), Sociology, Consumer society, Economics, Social science, Philosophy