International pleasure boat consumption pattern and Chinese pleasure boat consumer market

In order to change the sole consumption form of present pleasure boat consumption in our country,and expand the scope of the pleasure boat consumption,and promote the further development of the pleasure boat industry,based on the definition of the pleasure boat consumption model,four international pleasure boat consumption pattern at present are summarized by analyzing the present pleasure boat consumer market of some countries in which pleasure boat consumption are mature.According to the current Chinese situation of pleasure boat consumer market and the international experience of pleasure boat consumer market,several consumption recommendations are proposed,and the development direction of Chinese pleasure boat consumption patterns in the future is summarized.