2012•Journal of Shangqiu Vocational and Technical CollegeRequires access

Development of the Non-Matter Cultural Heritage in Henan Province on the Development of Sports Tourism SWOT Analysis

Li Yu

Abstract

Under the view of the intangible cultural heritage,sports tourism of modern tourism is gradually becoming a new bright spot,a new growth point of national economic development.Through SWOT analysis method in this article,in the development of sports tourism in Henan province's strengths、weaknesses、opportunities and threats for a more comprehensive analysis.Provide some reference for the future development of sports tourism industry in Henan.

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Key concepts: SWOT analysis, Tourism, Cultural heritage, Sports tourism, Business, Strengths and weaknesses, Tourism geography, Geography