The study of Heilongjiang Province about the requirements of Sports Tourism of different income groups and resources development status

By using the literature data,social surveys and statistical analysis,this article analyses current situation of sport tourism needs among different income groups and development in five cities of Heilongjiang Province,directing towards a study of the resources development and the balance of needs.The results show that using the influence of publicity of after the Olympic Games and Winter Games,people can improve the cognitive level of sports tourism and develop the reasonable configuration between different levels of consumer demand and the local resources for sports tourism.