2012•Journal of Jiangsu Radio & Television UniversityRequires access

Practice and Exploration in the Construction of Business English Major in Higher Vocational College

Binghua Zhang

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Abstract

Under the background of the popularization of higher education,business English major in higher vocational college is oriented to cultivating business talents equipped with English language so as to meet the needs of the society for talents in foreign production and business service areas.To orient the business English major accurately based on the need of the society,to develop a pattern for business English talents cultivation by promoting cooperation between college and enterprises,to enhance courses development by constructing a platform plus module curriculum,and to build a double-qualified teachers' team consisting of full-time,part-time and foreign teachers are among the effective ways to the construction of business English major and to cultivate qualified business English talents.

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What this paper is about

Under the background of the popularization of higher education,business English major in higher vocational college is oriented to cultivating business talents equipped with English language so as to meet the needs of the society for talents in foreign production and business service areas.To orient the business English major accurately based on the need of the society,to develop a pattern for business English talents cultivation by promoting cooperation between college and enterprises,to enhance courses development by constructing a platform plus module curriculum,and to build a double-qualified teachers' team consisting of full-time,part-time and foreign teachers are among the effective ways to the construction of business English major and to cultivate qualified business English talents.

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Available abstract

Under the background of the popularization of higher education,business English major in higher vocational college is oriented to cultivating business talents equipped with English language so as to meet the needs of the society for talents in foreign production and business service areas.To orient the business English major accurately based on the need of the society,to develop a pattern for business English talents cultivation by promoting cooperation between college and enterprises,to enhance courses development by constructing a platform plus module curriculum,and to build a double-qualified teachers' team consisting of full-time,part-time and foreign teachers are among the effective ways to the construction of business English major and to cultivate qualified business English talents.

Key concepts: Business English, Vocational education, Curriculum, Service (business), Foreign language, Production (economics), Business, Engineering management

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