2010Journal of Pla Institute of Physical EducationRequires access

On the Success of the Guangdong Basketball Team from the Case Analysis

YU Bing-de

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Abstract

Guangdong basketball team finally won the CBA championship in 2003~2004 season through two consecutive regular season championship,It has been becoming the third branch history CBA Basketball League championship team.10 years of wind and rain Basketball Road,Hongyuan Basketball Club is not only achieved outstanding sports achievements,but also through their own distinctive system of training young,urban basketball culture,by establishing the brand value of the Guangdong and the members of the humane care and other methods established a more comprehensive training facilities and with the market economy of enterprises management system.

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Guangdong basketball team finally won the CBA championship in 2003~2004 season through two consecutive regular season championship,It has been becoming the third branch history CBA Basketball League championship team.10 years of wind and rain Basketball Road,Hongyuan Basketball Club is not only achieved outstanding sports achievements,but also through their own distinctive system of training young,urban basketball culture,by establishing the brand value of the Guangdong and the members of the humane care and other methods established a more comprehensive training facilities and with the market economy of enterprises management system.

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Available abstract

Guangdong basketball team finally won the CBA championship in 2003~2004 season through two consecutive regular season championship,It has been becoming the third branch history CBA Basketball League championship team.10 years of wind and rain Basketball Road,Hongyuan Basketball Club is not only achieved outstanding sports achievements,but also through their own distinctive system of training young,urban basketball culture,by establishing the brand value of the Guangdong and the members of the humane care and other methods established a more comprehensive training facilities and with the market economy of enterprises management system.

Key concepts: Basketball, Championship, League, Club, Advertising, Marketing, Engineering, Operations management

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