2011•Journal of IntelligenceOpen access

Study on Opinion Leaders of Emergencies in Network Opinion Evolution:A Case Study of Yao Jiaxin Event

BI Shuaihui

Abstract

In order to study the main types,mode of action and effect of opinion leaders of emergencies in network opinion evolution,the article presented a case study of Yao Jiaxin event to analyze opinion leaders according to three dimensions such as knowledge background,social status and media use in the type analysis,then analyzed their intervention time and behavior for the life cycle of events,and finally studied the influence of opinion leaders from the aspects of the event,media and audiences.

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Key concepts: Opinion leadership, Event (particle physics), Action (physics), Intervention (counseling), Order (exchange), Psychology, Political science, Public relations