2007•Zhongguo guanli kexueRequires access

Stackelberg Game Models of Supply Chain Dual-Channel Coordination in E-Markets

Bing Liu

Abstract

Under the service-price sensitive demand condition,the Stackelberg game models of supply chain dual-channel coordination in e-markets are established.The integrated decision and Stackelberg game for traditional channel and dual-channel are considered respectively.Two modes of supply chain coordination are studied,that is coordination between upriver and downriver companies and coordination between tradition channel and online direct channel.Finally,combining with the ecommerce practice of Shanghai Baosteel Yichang Co.,the simulating calculation and analysis for supply chain dual-channel are carried out.

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Key concepts: Stackelberg competition, Channel coordination, Dual (grammatical number), Supply chain, Channel (broadcasting), Coordination game, Game theory, Business