A Study on the Evaluation and Optimization of Exhibition Environment:Taking Shanghai Everbright Convention & Exhibition Center as an Example

In order to find a better way to compose a reasonable exhibition environment which can both accord with the characteristic of exhibition industry and meet the requirement of the exhibition participants,this paper,taking Shanghai Everbright Convention Exhibition Center as an example,evaluates and analyzes its exhibition environment with IPA analysis from the exhibitor's view.This paper begins with the analysis of exhibition environment's meaning and characteristic and makes a brief introduction on the exhibition environment of Shanghai Everbright Convention Exhibition Center.Then,according to exhibitor's evaluations on the importance and performance of all the indexes involved in Shanghai Everbright Convention Exhibition Center's exhibition environment,this paper respectively analyzes the importance of exhibition environment's evaluation indexes and exhibitor's satisfactory degree on the exhibition environment,and meanwhile combines importance and performance with IPA analysis to evaluate the exhibition environment of Shanghai Everbright Convention Exhibition Center in a more objective way.