Comprehensive Evaluation of Hakka Culture Tourism Resources in Meizhou
Qiu Mao-hui
Abstract
Qiu Mao-hui
Abstract
Tourism resources are the material basis of tourism’s origination and development.The abundance and exploitation value of tourism resources directly affect the prosperity of regional tourism.Therefore,one of the important issues of regional tourism development is to evaluate the tourism resources scientifically.By analytic hierarchy process(AHP)and ten-point system score card of fuzzy mathematics,quantity calculation and comprehensive evaluation of Hakka culture tourism resources were made in Meizhou which was one of the most important gathering places of Hakka culture.The ranking of factors affecting Meizhou Hakka culture were made out through analysis,and they should be Hakka custom,folk house,religion culture,folk art,food culture,former residence of celebrities.Finally,the stratagem and measures were put forward according to different influence hierarchies hoping to give a hand with Hakka culture’s development in Meizhou.
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Tourism resources are the material basis of tourism’s origination and development.The abundance and exploitation value of tourism resources directly affect the prosperity of regional tourism.Therefore,one of the important issues of regional tourism development is to evaluate the tourism resources scientifically.By analytic hierarchy process(AHP)and ten-point system score card of fuzzy mathematics,quantity calculation and comprehensive evaluation of Hakka culture tourism resources were made in Meizhou which was one of the most important gathering places of Hakka culture.The ranking of factors affecting Meizhou Hakka culture were made out through analysis,and they should be Hakka custom,folk house,religion culture,folk art,food culture,former residence of celebrities.Finally,the stratagem and measures were put forward according to different influence hierarchies hoping to give a hand with Hakka culture’s development in Meizhou.
Key concepts: Tourism, Prosperity, Analytic hierarchy process, Residence, Ranking (information retrieval), Geography, Business, Marketing